Brief/Overview
Mountain Joe’s is a rustic coffee shop in Slate Run, Pennsylvania, nestled by Pine Creek. It’s a peaceful retreat where locals and visitors come to relax, enjoy quality coffee, and connect in a cozy, nature-inspired setting.
Challenges
Creating a strong visual identity that reflects the rustic, nature-filled environment of Slate Run.
Balancing aesthetics with functionality to ensure the design feels authentic and cohesive.
Developing a brand that stands out while maintaining a connection to the serene surroundings.
Goals
Craft a brand identity that embodies the natural beauty and tranquility of the location.
Evoke warmth, comfort, and a sense of community through design choices.
Develop a unique and memorable aesthetic that resonates with a broad, yet refined audience.
