Blaze is an online, social media company located in Menlo Park, California. Blaze was founded by Hamid Munteneau, a Penn State graduate in 2017. Munteneau started Blaze looking for a way to connect with classmates and family members in an adult environment that does not promote or allow members under the age of twenty-one. As of 2021, Blaze has become the one of the largest social media platforms in the United States with nearly one billion users, with half of those users using Blaze everyday.
Blaze’s mission is focused on standing out from the competition. Many of their competitors focus on giving people the power to build a community where they can create and share the world’s ideas, information, and moments. Where Blaze separates from the competition is not only through building a community, but by building meaningful relationships through diversity with the community.
Blaze’s personality is both clean and minimalistic, yet fun and informal. Blaze’s minimalistic approach will give you a sense of calmness and lightness as they welcome you into their community. It is their aspiration and focus on building strong relationships through a diverse lens that everyone feels comfortable and valued within the community. It is also important that the personality of Blaze is in correspondence with the brand’s voice. From Blaze’s mission, personality, and voice, Blaze wants to always stay true to you and themselves as they build meaningful relationships together with you in a diverse community.
